Your Fairway
Your Fairway
- Create engaging and revenue-generating copy for various platforms including websites, emails, landing pages, blogs, social media and print advertisements.
- Utilize direct response copywriting techniques to prompt action from the audience, whether it's making a purchase or providing contact information.
- Demonstrate an in-depth understanding of the golf industry, its terminology, trends, and target audience preferences.
- Conduct thorough research on golf-related topics to ensure accuracy and relevance in content creation.
- Work closely with marketing teams to align copywriting efforts with overall strategies and objectives.
- Utilize AI productivity and creativity tools to increase the volume and quality of your output.
- Implement A/B, multivariate and other relevant forms of objective testing to ensure we find the best-performing creative messages.
- Proactively seek and incorporate subjective feedback to optimize copy quality and ensure it conforms with our creative guidelines.
Your Scorecard
Your Scorecard
- Minimum of 5 years of experience in golf writing and direct response copywriting, with a track record of successful revenue generation.
- A robust portfolio showcasing previous work in the golf industry, including samples of direct response copy and its impact on sales.
- Genuine passion for golf demonstrated through personal involvement in the sport, knowledge of golf culture, and understanding of golfer preferences.
- Outstanding command of the English language with impeccable grammar, spelling, and punctuation.
- Ability to think strategically and align copywriting efforts with business objectives to drive measurable results.
- Flexibility to adapt writing style and tone according to different target audiences and marketing channels.
